1. Winning Meta ads go live
We build and manage Meta (Facebook & Instagram) ad campaigns engineered for electricians — targeting homeowners in your exact service area who need electrical work now.
Nationwide Marketing Agency for Electricians
Lead Generation & Meta Ads for Electricians | Ballistic Business
Ballistic Business combines winning Meta ads with AI lead nurturing to fill your calendar with survey-qualified appointments. No retainers. No paying for dead leads, reschedules, or unqualified people. Ever.
Pay-per-appointment only Survey-qualified prospects Nationwide, USA
Our Pay-Per-Appointment Marketing Process for Electricians
2. AI nurtures every lead instantly
Every lead gets followed up with in seconds, not hours. AI handles the conversation, requalifies stale leads, and recovers no-shows — so nothing slips through the cracks.
3. You get qualified appointments
Every prospect fills out a qualification survey before they can book. Only qualified appointments land on your calendar — and that's all you ever pay for.
Service-Specific Campaigns
Electrical Services We Generate Qualified Appointments For
Campaigns are built around the exact jobs you want more of, so the appointments on your calendar match the work your crews are best at.
EV Charger Installation Leads
High-ticket Level 2 charger installs for homeowners who just bought an electric vehicle — one of the fastest-growing residential electrical services in the US.
Electrical Panel Upgrade Leads
Homeowners on 100-amp or fuse-box service who need a 200-amp panel upgrade before adding AC, a hot tub, a charger, or a finished basement.
Whole-Home Rewire Leads
Older homes with knob-and-tube or aluminum wiring. Long-timeline, high-value projects that we pre-screen for property ownership and budget.
Generator Installation Leads
Standby and whole-home generator installs, targeted to storm-prone and outage-prone service areas at the times homeowners actually shop for them.
Service Upgrade Leads
Meter, mast, and service-entrance upgrades for homeowners whose existing electrical service can no longer carry their load.
Troubleshooting & Repair Leads
Tripping breakers, dead outlets, flickering lights, and code corrections — the fast-turnaround work that keeps your crews billable between big jobs.
Lighting Installation Leads
Recessed lighting, exterior and landscape lighting, and full fixture replacements for homeowners mid-renovation.
Smart Home Electrical Leads
Smart switches, panels, and automation wiring for homeowners upgrading their systems — often a doorway into larger electrical projects.
A message from the founder
You don't have a work problem. You have a qualified homeowner problem.
Hey, I'm Austin Clayton from Ballistic Business. Most electricians I talk to have the same problem. They don't have a problem doing the work. They don't have a problem closing a homeowner once they're in front of them. The real problem is getting enough qualified homeowners who are ready to move forward.
A lot of electricians have tried Angi, HomeAdvisor, Thumbtack, Google Ads, marketing agencies, or only word of mouth. And the problem is usually the same: you pay for a bunch of leads, but half of them never answer. Some aren't serious. Some are just price shopping. And some are sent to multiple electricians at the same time — just so you can race to the bottom. That's not a predictable way to grow your business.
That's why I built Ballistic Business differently. We don't sell you random, unqualified leads. We create winning advertising campaigns that attract homeowners looking for electrical work and turn those opportunities into qualified appointments directly on your calendar. No chasing phone numbers. No wasting hours following up with dead leads. No guessing where your next job is coming from.
We build campaigns around the exact services you want more of:
- EV charger installations
- Panel upgrades
- Whole-home rewires
- Generator installations
- Service upgrades
- Troubleshooting & repairs
- Lighting installations
- Smart home electrical
The biggest difference is simple: you don't pay for a list of names. You don't pay for random leads. You pay for qualified appointments straight to your calendar. Our goals are aligned — if you aren't getting quality opportunities, we aren't doing our job.
If you're serious about growing your electrical business, book a call. We'll look at your business, your market, and see if this system makes sense for you. If I don't think it will work, I'll tell you on the call so we don't waste each other's time. No pressure. Just a conversation.
Austin Clayton
Founder, Ballistic Business
The math that matters
$68.52 average cost per appointment
That's the average our electrician clients pay per qualified, survey-screened appointment. The industry standard for trade-services marketing runs $75 to $250+ per appointment — and most agencies still charge you for dead leads on top of it.
With Ballistic Business you never pay for dead leads, reschedules, or unqualified people. Only real appointments on your calendar.
Ballistic Business clients$68.52
Industry standard$75–$250+
Average cost per qualified appointment vs. typical trade-services marketing benchmarks.
Two ways to start
Electrician Marketing Pricing: Launch vs. Full System
One upfront cost, then pure pay-per-result. Launch starts with 2 free appointments; Full System starts with 4.
Launch
Winning Meta ads + AI lead nurturing
$500one-time setup
Then pay per qualified appointment only.
- Winning Meta ad campaigns built and managed for your electrical business
- Automated AI lead nurturing — instant follow-up, requalification, and no-show recovery
- Every lead qualified through a survey before it ever hits your calendar
- Your first 2 appointments are free
- You never pay for dead leads, reschedules, or unqualified people
Full System
Everything in Launch, plus a site that ranks and reviews that stack up
$1,000one-time setup
Then pay per qualified appointment only.
- Everything in the Launch package
- A brand new website tailor-made to rank higher in Google for your location and competition
- Automated post-job messaging that turns completed jobs into Google reviews
- Your first 4 appointments are free
- You never pay for dead leads, reschedules, or unqualified people
Electrician Marketing FAQs
▸What does Ballistic Business do for electricians?
Ballistic Business runs Meta (Facebook and Instagram) ad campaigns for electricians and pairs them with AI-powered lead nurturing. Leads are followed up with instantly, qualified through a survey, and only become booked appointments once they're qualified. The Full System package adds a search-optimized website and automated Google review requests after every job.
▸How much does it cost?
The Launch package is a $500 one-time upfront cost. The Full System package is a $1,000 one-time upfront cost. After that, everything is pay-per-result: you only pay when a qualified appointment is booked for you.
▸Do I pay for leads?
No. You never pay for leads. You only pay for qualified appointments. Dead leads, reschedules, and unqualified people cost you nothing.
▸How do you make sure appointments are qualified?
Every lead fills out a qualification survey before they can book. The survey screens for the job type, location, and readiness you define, so the appointments that land on your calendar are real opportunities — not tire-kickers.
▸What's included in the free appointments?
The Launch package includes your first 2 appointments free, and the Full System package includes your first 4 appointments free. You start seeing results before you ever pay per result.
Ready to fill your calendar with qualified appointments?
Book a free strategy call. We'll look at your market and competition, and you'll know exactly what to expect before spending a dollar.
Book Your Free Strategy CallNo obligation. No retainers. Pay only for qualified appointments.